Shorties-Tips

Be a Solution-Reporters want controversy in a story and a solution. When you are interviewed, explain how you are part of the solution

Never Lie-For security or competitive reasons, you may have to avoid revealing all you know at that particular time, but never lie. Be forthright with the truth.

When Stung by a Headline remember-newspapers have writers who write the headlines. So don't blast the reporter for something he/she didn't write. The reporter is probably doesn't like it either.

Oops-Many people think that because the tape is rolling, what they say is somehow written in stone. If you flub a line or make a mistake, ask to do it again.

Drawing a Blank? -When you lose your train of thought or draw a blank, step out of the interview and say, "I lost my train of thought. Can I have a moment to think about that?"

Ask For Help-Prior to an interview, get help from your managers and public relations professional in anticipating questions and designing the messages you want to be delivered. Don't do this alone or you will miss important detail.

Employees Prepared? -Employees should know who comments for your organization in the event of a crisis situation. It's too late when the reporters are at your door talking to employees who are treating the reporters poorly or saying things they shouldn't.

Take Control-Consider taking immediate control of the interview before the first question is asked. Say "I know we talked earlier about this...I've thought about what I would like to say most important is.